State Farm
Here to Help Life Go Right
Most insurance companies don't see the true value in protecting the things you’ve worked really hard for. Or any value in treating you like anything more than a number. We wanted to show that at State Farm, we treat you like a neighbor. Because with over 18,000 agents in neighborhoods across the country, that's what we are. And that's why, unlike those other insurance companies, we’re always here, no matter when or where here is. To help life go right.
Recognition: The Drum Best U.S. Work of the Week (She Shed)
She Shed hit culture
Skippables OLV
This was our way to use reverse psychology to get people to NOT skip our OLVs, and it worked.