Little Mermaid is a story of a young girl who lives in the ocean, but dreams of being on land. We decided to tell a story of a girl who lives on land but dreams of being in the ocean. To bring it to life in a way that felt inspiring and relatable to young girls, instead of creating a 30-second commercial, we created a short documentary film about a young girl who, just like Ariel, dreams big and defies expectations.

We followed her story as she works towards becoming a professional surfer, a sport historically dominated by white men. We partnered with Black Girls Surf to find our Hero, connect with the community, and together share a story that, like The Little Mermaid, inspires other young girls to follow their dreams.

Recognition: The Drum U.S. Ad of the day, Covered in AdAge, other industry press and on The Today Show.