State Farm
Catastrophe
We developed a massive ecosystem to support America’s largest insurance provider in its ability to react to any disaster. In short, we needed to show that at the most important moment of need, State Farm is there. We leaned into the idea that no matter how powerful nature is, human nature can handle all of nature's tests. Because people have something nature doesn't. Loved ones. Friends. Neighbors. Community. And, State Farm has the largest disaster relief team in the industry. 2500 people who care, when Nature seemingly doesn't. Which is why we believe human nature will always be greater than nature.